LEXUS GX
Lexus aimed to craft a GX that embodies the contrast between a rugged exterior and a serene, luxurious interior. In line with this vision, I adopted a comparable approach for the launch film, interweaving scenes of vigorous off-road driving with tranquil studio settings. Some human elements thrown into the mix as mental projection for your endless imaginations.
GX
LEXUS
Humans are nature. There is no such thing as a separate nature.The proposed idea seeks to craft a world that sees no division between man and nature, between communities or age groups. A fantastic world that seeks balance and welcomes all to experience all the sorrows and joys of life.
